Marketing : Sales Kits
Banrock Station : Media Kit with CD-ROM
Banrock Station, located on a spectacular 4,200 acre property along the River Murray in South Australia, is renowned for crafting flavorsome, full-bodied wines. Along with making fine wines, Banrock Station strongly promotes environmentally sound growing practices, and focuses on restoring and maintaining the vast wetlands of their growing area. In promoting to the American market, it was important that advertising materials convey this spirit of environmental consciousness without overshadowing the wines themselves. Full Steam extended the existing corporate imagery and color palette to the new Media Kit, and made sure the romance and specialness of the wines was highlighted as well. We refashioned messaging and visuals, and integrated all elements in a streamlined format to appeal to the US market. The new Media Kit contains a CD-ROM, 18-minute video and wine varietal information sheets that can be customized for specific selling needs.