Full Steam Marketing & Design

Full Steam Marketing & Design, a Salinas-based full service marketing firm, has been retained by Pacific Gold Farms in Watsonville as part of an overall re-branding effort to better position the company as a premium grower-shipper.

The ongoing contract involves the design and implementation of a brand image that more appropriately conveys the company’s commitment to quality and excellence. Tactics to be employed are: an improved Internet presence, advertising, packaging, trade-show exhibit, and sales and marketing materials.

Through its subsidiary, Stoked Media, Full Steam Marketing & Design recently launched the all-new, information-packed web site. Stoked Media developed and built the site to include dynamic and beneficial features to keep visitors coming back. "Stoked Media has significantly enhanced our site’s design, navigation and interactivity," said Cindy Jewell, Director of Marketing for Pacific Gold Farms.

"Our customers will want to visit the site frequently to take advantage of features such as real-time weather reports for our growing regions, and crop photos that we are able to update daily in-house , which allows our customers to see product quality for themselves," Ms. Jewell went on to say.

Some advertising has already appeared in trade publications, and Full Steam Marketing & Design will complete production of the remaining brand communications materials within the next thirty to sixty days.

"We’ve created a brand image for Pacific Gold Farms that is completely unique in the farming business; it’s a brand that may elevate the entire category to the next level," said Brad Smith, president of Full Steam Marketing & Design. Mr. Smith added, "We have enjoyed a long, rewarding partnership with Ms. Jewell, and are honored that she has again selected Full Steam Marketing & Design to develop the brand she is now championing."

About Pacific Gold Farms: Headquartered in Watsonville, California, Pacific Gold Farms is a grower-shipper of premium, specialty produce. The company farms conventional strawberries, organic strawberries, sweet colored peppers, raspberries, blackberries and green beans, and sells its products internationally in a variety of retail, bulk and value-added packs.

For more information call Cindy Jewell at 831.728.4224.

About Full Steam Marketing & Design:

For 24 years, the professionals at Full Steam Marketing & Design have delivered highly effective marketing communications and outstanding creative services to a variety of clients in Monterey County and beyond.

With offices in the historic Granary Building at 60 West Market Street in Salinas, the agency has several in-house specialty departments: New-Media providing video, DVD and web site development; Merchandising, providing in-store racks and custom point-of-sale displays and Packaging, offering unique design and expert art production across a wide range of packaged goods.

Full Steam’s client roster includes public companies, private firms, government entities and non-profit organizations, each faced with unique marketing challenges and communications needs that Full Steam helps them solve.

For more information please call (831) 757-4164 or visit www.fullsteam.com.