Full Steam Marketing & Design

January 14, 2008 – Salinas, Calif. – The California Department of Fire, Monterey-San Benito Unit (BEU), has launched a web site that will help keep firefighters up-to-date on training and the latest firefighting techniques.

Thanks to a content management system (CMS) developed by Full Steam Marketing & Design in Salinas, Cal Fire officers can maintain the web site content themselves, ensuring that firefighters in the field have access to the most current information.

PowerNetTools℠, is a content management system designed for non-technical users. The system allows clients to update their web sites easily and instantaneously without the knowledge of HTML.

Cal Fire BEU’s site contains a wealth of material critical to the work of firefighters, including training courses, safety documents and news items. Cal Fire personnel need to be able to update content quickly and easily. PowerNetTools℠ makes that possible.

“The magic of creating your Web site is made easy by the use of the PowerNetTools℠,” said Cal Fire Reno DiTullio, Jr., battalion chief in charge of training, Cal Fire BEU. “The training was simple, making the upkeep and maintenance of my web site very easy.”

Using PowerNetTools℠, non-technical employees can update copy, upload photos or add new categories of information to the Web site. The system saves time and expense by eliminating the need to hire a web designer or IT professional to make routine changes.
PowerNetTools℠ allows unlimited web changes that appear immediately, enabling maximum flexibility and convenience.

Full Steam Design & Marketing custom designs PowerNetTools℠ for individual clients based on their needs. The system is part of Full Steam’s full range of web site architecture services.

About Full Steam Marketing & Design:

For 24 years, the professionals at Full Steam Marketing & Design have delivered highly effective marketing communications and outstanding creative services to a variety of clients in Monterey County and beyond.

With offices in the historic Granary Building at 60 West Market Street in Salinas, the agency has several in-house specialty departments: New-Media providing video, DVD and web site development; Merchandising, providing in-store racks and custom point-of-sale displays and Packaging, offering unique design and expert art production across a wide range of packaged goods.

Full Steam’s client roster includes public companies, private firms, government entities and non-profit organizations, each faced with unique marketing challenges and communications needs that Full Steam helps them solve.

For more information please call (831) 757-4164 or visit www.fullsteam.com.